The project encompassed a comprehensive automotive event experience, spanning exhibition booth design, new car launch, brand activation, test drive activation and event management.
Across the 980 sqm exhibition space, the experience brought together VIPs, media, KOLs, government representatives and the public through a combination of vehicle showcases, interactive activations, digital engagement and live entertainment, creating an integrated automotive brand experience.
The objective was to strengthen JETOUR’s presence at KLIMS 2026 through an engaging automotive exhibition and brand activation that showcased its latest models, technology and design while driving visitor engagement, lead generation and test drive participation.
The project required a large-scale exhibition space to cater to different audience groups while maintaining a smooth visitor journey. Multiple activation zones also needed to work seamlessly across brand engagement, product exploration, lead registration and test drive participation.
The strategy combined exhibition design, experiential marketing, digital engagement and event production to create an integrated customer journey from brand awareness to lead generation and test drive.
For the new car launch, The Fame developed the cinematic concept “PULSE IN MOTION — The Journey Awakens” to deliver a high-impact hero model reveal.
The Fame delivered a 980 sqm automotive exhibition booth featuring vehicle display areas, VIP Lounge, JETOUR LIFE Zone, ESG & Kids Zone, AI Photobooth and Beverage Bar.
Interactive brand activations included the AI Photobooth, Frozen Yogurt Social Media Activation, Spin-the-Wheel and Kids Engagement activities, supported by daily kinetic musical performances and live entertainment.
For lead generation and test drive activation, the project incorporated digital registration, paperless iPad registration, digital indemnity signing and queue management. The Fame also provided event photography, videography, live streaming and on-ground event crews throughout the exhibition.
Across the 11-day automotive event, the activation attracted more than 300 visitors per day, generating strong brand engagement, customer interaction and event footfall.
The test drive activation was designed to accommodate up to 150 participants per day, creating an immersive vehicle experience that encouraged direct product interaction and deeper brand engagement.
The activation demonstrated The Fame Events’ expertise in event management, event production, experiential marketing and automotive brand activations, connecting audiences with the brand through an engaging and interactive event experience.
The JETOUR KLIMS 2026 project demonstrates how automotive event management, exhibition design and experiential marketing can be integrated to create a complete brand experience. From new car launch and brand activation to digital engagement, lead generation and test drive activation, The Fame delivered an end-to-end event experience designed to connect JETOUR with its audiences.
People often forget what they said & did, but they will remember their feelings & experiences.Maya Angelou
