Overview
RUNWAY X FESTIVAL 2026 took place at Subang SkyPark Regional Aviation Centre (SRAC) on 12 September 2026.
Positioned as Malaysia’s first-ever supercar and private jet gathering, the festival brought together more than 200 supercars, alongside private aircraft and curated entertainment. The event transformed an aviation setting into a shared space for automotive enthusiasts, aviation communities and lifestyle audiences.
The aim was to establish RUNWAY X FESTIVAL 2026 as a signature automotive and aviation lifestyle event. By bringing both communities together within an exclusive runway setting, the festival sought to strengthen engagement, elevate visibility and achieve ASEAN and Asia record recognition.
Hosting a lifestyle festival within a highly controlled aviation environment requires careful planning and coordination. The Fame had to manage vehicle and aircraft movements, security requirements, guest circulation and live programming while maintaining the comfort, exclusivity and presentation expected of the event.
The Fame structured the festival around a planned guest journey, with clearly defined zones and a program that gave visitors opportunities to explore, interact and enjoy the showcases.
Program sequencing helped maintain a steady flow of activity, while key visual moments encouraged photography and social sharing. Together, these elements connected the automotive displays, aviation attractions and entertainment into one cohesive event.
With 1,200+ guests in attendance, The Fame implemented clear zoning, security screening and guest-flow management to ensure smooth movement across the supercar showcase, aviation experience, main stage and sponsor areas.
The programme featured 200+ supercars and private aircraft, VVIP aviation experiences, a car wrapping competition, DJ performances, dancing robots and a live band, culminating in the ASEAN and Asia Records Presentation as a key highlight of the event.
RUNWAY X FESTIVAL 2026 successfully attracted 1,200+ guests, bringing together 200+ supercars alongside private aircraft within a single runway showcase. The event achieved ASEAN and Asia record recognition, further highlighting its scale, distinction and market impact.
Beyond the live experience, the festival gained media coverage from prominent Malaysian platforms, including CarPlus Malaysia and Places Malaysia, with a single media video surpassing 120,000 views. The event also generated 300+ mentions on Instagram, while related content accumulated over 2 million views, significantly amplifying its media visibility, social media presence and overall digital reach.
RUNWAY X FESTIVAL 2026 demonstrates The Fame’s ability to bring different industries and communities together through a carefully planned event.
By combining strategic and creative experience design with detailed operational coordination, The Fame connected automotive culture, aviation and entertainment in a memorable runway setting, giving RUNWAY X FESTIVAL 2026 a stronger, more ownable identity.
People often forget what they said & did, but they will remember their feelings & experiences.Maya Angelou
